The roar of engines and the smell of race fuel can only mean one thing: Daytona Bike Week 2026 is here. Marking its historic 85th anniversary, this year’s rally officially kicks off the national motorcycle season from Friday, February 27 through Sunday, March 8.
For ten days, riders from across the country will descend on Florida’s coast. At the heart of the action is Harley-Davidson, with massive activations at the Daytona International Speedway and local dealerships like Daytona Harley-Davidson.
Whether you’re riding down from New England or hauling your bike for the sunshine, here is your guide to the must-see H-D events for 2026.
Experience the 2026 Harley-Davidson Lineup at the Speedway
The Harley-Davidson Event Headquarters at the Speedway is the ultimate destination for performance enthusiasts. This isn't just a display; it's a hands-on experience where you can:
Take Free Demo Rides: Test ride the full 2026 Harley-Davidson lineup, including the new Street Glide® and Road Glide® models.
Feel the Power: Select demo bikes are outfitted with Screamin’ Eagle® 131 and 135 Stage IV engines, allowing you to feel the torque of a fully built Milwaukee-Eight®.
The Fit Shop: Work with H-D experts to test different seats and windshields, ensuring your bike is tailored to your riding style.
Racing and Stunt Shows: Performance on the High Banks
Daytona is built on racing heritage. This year features some of the most aggressive competition in years:
King of the Baggers (March 6-7): Watch the H-D Factory Race Team push race-prepped touring bikes to speeds over 160 mph on the legendary high banks.
Meet the Factory Team: On Tuesday, March 3, grab an autograph and see the race bikes up close during the official team meet-and-greet.
Stunt Shows & Skills: Catch daily stunt shows and Police Skills Demonstrations that showcase the agility of the Harley-Davidson platform.
New for 2026: Michelin Tire Change Competition
On Sunday, March 1st, Harley-Davidson and Michelin are hosting a brand-new event. Watch student technician teams compete in a high-stakes race to swap tires on the Pan America® 1250. It’s a fast-paced look at the next generation of H-D master technicians.
H.O.G. Member Perks at Daytona 2026
If you’re a member of the Harley Owners Group® (H.O.G.), make sure to stop by the Speedway for your exclusive benefits:
2026 Event Pin: Pick up your collectible 85th Anniversary pin.
H.O.G. Hospitality: Enjoy dedicated check-in areas and mileage validation.
Learning Sessions (March 5): Join H.O.G. for a day of workshops on Ride 365 and the 2026 Let’s Ride Challenge.
Planning Your Trip: Pro Tips for Riders
With over 500,000 riders expected, a little planning goes a long way:
Parking: Motorcycle parking at the Speedway is free (west side off International Speedway Blvd).
Gear Up: Visit the H-D merchandise tents for limited-edition Willie G x Sonny Boy collaboration apparel.
Service: If you need a quick oil change or a "check-over" after the long ride down, local H-D service departments will be running at full capacity to keep you on the road.
